Who runs this
The initiative is publicly tied to Bethany Nelson-Lieser and Brian Lieser of Big Lake, Minnesota, with community sponsors, donors, partners, and volunteers helping carry the work.
Trust center
Transparency and operating standards
How families are verified
Admins review applications, partner referrals, consent records, and general eligibility before publishing any anonymized card.
How sponsors are matched
Direct sponsors may communicate with and deliver to a selected family after approval and family consent. Indirect/protected sponsorships are matched privately without sharing family contact details.
How money is used
Donor intent and hosted checkout links support holiday meals, gifts, clothing, hygiene items, gift cards, groceries, and related delivery needs. This website does not collect card numbers directly.
Current status
Community assistance initiative. Public listings use mixed labels, so this site does not claim 501(c)(3), tax-deductible, or Minnesota charitable-registration status unless official documentation is provided.
Fraud prevention
Applications are reviewed privately, public cards are anonymized, and admins can audit status changes and sensitive record access.
Public information note
Public descriptions indicate the effort provides toys, clothing, holiday meals, groceries, hygiene items, gift cards, delivery support, and direct or indirect sponsorship help for Minnesota families. Reported impact numbers vary by source, including about 1,600 families sponsored in one recent season and broader public listings describing more than 10,000 families reached over time. Treat impact numbers as reportable only after Bethany and Brian confirm the final launch copy.